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Apple Realizes there is Money in Repairing and Becomes a Repair Company now

Starting with the latest iPhone models and potentially their M1-powered Macs, Apple will finally allow users to fix their products. In addition, the company will begin offering replacement parts and the equipment required to replace and install some faulty components next year. This is a sharp contrast to the current trend of making technology so difficult or expensive to repair that it’s easier to replace than repair.

This is terrific news because that snobbish mindset threatens to overtake current car production as well. For the first time, carmakers have our permission to imitate the digital industry. And, in all likelihood, this is confirmation that Tim Cook reads Jalopnik. Apple decision to cease being a vast, wet blanket was presumably influenced by our own Rory Carroll’s stinging remarks about obsolescence being built into current autos. Internet, you’re welcome.

Perhaps Apple identified a gap in a small but potentially valuable market for gadget repairs and saw an opportunity to take out the middleman. All those third-party repair businesses and mall kiosks could just be standing in the way of new repair store. Why would give up any of the money its consumers would pay to a third-party shop to repair a cracked screen or a broken earpiece when it could sell them everything they’d need instead?

I’m curious about the consequences of Apple move for companies like iFixit, which sells parts and tools in addition to providing excellent overviews of gadget repairability. Again, it appears that Apple has determined that it can make money doing so without the need for a middleman. But none of this is meant to belittle or condemn the decision. It’s pretty incredible if you don’t mind repairing your equipment and wish they weren’t so disposable.

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