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Impressive Trajectory Tracing Ten Years of Snapchat

For many years now, the Stanford University has housed promising candidates with a consistent flow of new innovative ideas. However, not all of them have made it to the market to achieve realistic goals and have only remained as impressive project concepts. Snapchat is one singular exception to have emerged as a realistically profitable business idea.

The company has gained the identity of a billion-dollar business with its stocks spiked up recently amidst the COVID-19 pandemic. The pandemic resulted in fluctuations across a wide range of industries, somehow benefitting some while disrupting others.

Snapchat itself has followed a path of highs and lows but managed to see promising growth during the pandemic.

Snapchat initiated its maiden journey, initially identifying as Picaboo back in 2011. At the time, three Stanford students namely, Evan Speigel, Bobby Murphy, and Reggie Brown had started working on designing an app that could facilitate sharing of photos with a limited visibility time, after which they would disappear.

The three inquisitive candidates from Stanford co-founded the now known Snapchat . The name was replaced with Picaboo in 2012. The start-up acquired capital worth $13.5 million as a part of Series a financing, propelling promising growth throughout 2013.

Snapchat gained its competitive edge over other players, with the company’s key strength being innovative product design. In the world dominated by numerous apps that people use today, social apps reflect features replicating Snapchat . This spectrum of features includes disappearing chats, minimalist interface, stories, geofilters, lenses, feature immigration, and more.

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