TikTok has hinted that it may follow Instagram’s lead and offer paid memberships to producers. According to The Information, the service is testing a feature that would allow influencers to paywall at least some of the content they publish on the app. Subscriptions on TikTok are still being tested on a small scale, so you might not see your favourite creators using them anytime soon. More information regarding how the feature works was not provided by the platform.
A TikTok spokeswoman told Engadget, “We’re always thinking about new ways to add value to our community and expand the experience., like Twitch, Twitter, and YouTube, allows users to offer tips to influencers who have signed up for the Creator Next programme. Users can now purchase and send creators virtual gifts. Given its various revenue streams and the fact that other platforms have adopted subscriptions, it’s not surprising that TikTok is following suit.
Mark Zuckerberg, the firm’s CEO, stated that the corporation will not take a share of its earnings until at least 2023. For the time being, Instagram memberships are only available to a select number of creators, but there are plans to expand access in the coming months.